Femme Natural Boost using Rexam's 250ml slim can for the launch of its new natural energy drink aimed at young, female, health conscious audience
January 8, 2013
– Femme Natural Boost has partnered with Rexam Beverage Can to launch their new natural energising drink in Rexam’s eye-catching 250ml slim can.
The new drink is made from 100% natural ingredients, with its energising qualities coming from a mix of green coffee beans, guarana, ginger and ginseng. Containing Vitamin C and antioxidants, it is positioned as a drink for a young, female, health conscious audience and is lightly sparkling with a soft natural grapefruit flavour.
Femme Natural Boost selected Rexam’s slim can for its sleek, clean look that reflects the pure ingredients of the product inside. Rexam’s slim cans are produced at its Gelsenkirchen plant in Germany.
Vahid Toosi, Founder of Femme Natural Boost, explained:
“We always work with the best and given Rexam’s extensive know-how and flexibility, they are a great partner for a long lasting relationship. The design of the can supports our product in all possible ways - it is a crucial element of our brand!”
Femme Natural Boost chose Rexam’s matt over varnish finish to enhance the fresh, light pink colour and prominent lettering of the can design. The ink produces a low sheen print effect, creating a striking on-shelf alternative to conventional gloss ink, perfectly reflecting the energising and invigorating quality of the drink.
Harald Moser, Area Sales Director Austria & CEE at Rexam Beverage Can, commented:
“We are excited to team up with Femme Natural Boost and help bring this innovative new product to market. The beauty and natural energy drink sector is growing quickly and we are finding that our slim can is increasingly popular with brands wishing to target a largely female audience.”
Femme Natural Boost has been named by market research firm Euromonitor International as the ‘best idea of 2011’. Already successful in Sweden, the new cans are available from this month. Throughout 2013 the company is looking to expand throughout Europe, focusing primarily on UK, France, Germany, Spain and Italy.