Aluminum fabricator Constellium leading pan-European Aluminum Closures-Turn 360 campaign aimed at enhancing public awareness about aluminum closures as an intelligent, economic alternative to other closure systems

Andrew Rogers

PARIS , December 17, 2012 (press release) – As the worldwide leading supplier of aluminium strip and sheets for the aluminium closures market, Constellium is at the forefront of an ambitious pan-European promotion campaign “Aluminium Closures -Turn 360°”, along with the leading European manufacturers of aluminium closures, through the European Aluminium Foil Association (EAFA).

The campaign is intended to enhance public awareness about aluminium closures as an intelligent and economic alternative to other closure systems. Aluminium closures offer many benefits in areas like taste and quality, sustainability and recycling, convenience, technology, cost efficiency, and design. Providing easy-to-grasp information and the latest scientific findings regarding sustainability, the aluminium closure industry takes a clear path in demonstrating its superior characteristics.

“Our sales for the aluminium closures market have been growing strongly in the last years. This is the best solution for wine, spirits, water and other types of products such as olive oils. In particular, wine makers are increasingly recognizing the great advantages of having a screwed on aluminium closure, and the high quality of Constellium’s metal solutions,” said Raphael Thevenin, Sales & Marketing Director - Aluminium Rigid Packaging at Constellium.

“The growing interest in aluminium closures can expand much further with a more global outreach to the wine community. This is why Constellium has been actively participating in the working group at the origin of this campaign. Together with our customers we can be faster, more efficient in promoting the aluminium closures than as individual companies”.

The “Aluminium Closures – Turn 360°” campaign is rolled-out through a multilingual website designed to appeal in particular decision makers in the wine sector, thus providing extensive information on the multiple benefits of aluminium use in closures. More public relations activities will run throughout Europe during 2013 as an integral part of the promotional campaign. A wide selection of aluminium closure images is available on www.aluminium-closures.org/media-gallery.

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