British women increasingly turning to quick-fix beauty treatments and products rather than spending more time on personal grooming, survey says

Nevin Barich

LONDON , October 21, 2012 (Asian News International) – As the recession bites and working hours rise, women's beauty regimes are taking a back seat, as most of them are turning to quick fix beauty treatments and products rather than spending time in front of the mirror, a survey has revealed.

In the past year alone Superdrug has seen huge demand for beauty products that save time - with dry shampoo topping the list, the Daily Mail reported.

The retailer sells fifteen masks every minute and has seen a 35 percent rise in sales of the mask as well as an eight per cent rise in sales of Superdrug's own label face wipes.

Another favourite has been dry shampoo which sees over 17,000 bottles sold every week as time-strapped Brits look for quick and easy ways to freshen up their locks.

The quick hair fix takes less than fifteen seconds to work its magic compared to the average twenty minutes time of washing and drying hair.

Despite the masses of expensive and high-tech products on offer, the poll by Superdrug found that 12 percent of people claimed to spend just two minutes or less looking after their skin every day.

Following the demand for speedy beauty tricks, Superdrug is introducing a range of time-saving products including giant hair doughnuts, lip stains and eyeliner appliques which glue on.

"For people that lead a busy schedule these quick fixes are the perfect opportunity to give yourself a quick pick me up without having to spent lots of time," Sara Wolverson, beauty director of Superdrug said.

"We've seen a massive demand for products that take no time at all. Whether it's down to people working longer hours or people generally just spending less time on pampering themselves there is a definite trend in product that take less than ten minutes to apply," she said. (ANI)

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