UPM woodfree coated Finesse paper used to create 'True Consistency' brochure selected as finalist in German printing industry's PrintStars 2012 competition for innovation

HELSINKI , October 16, 2012 (press release) – UPM Finesse workbook was selected as a finalist in the prestigious printing industry competition "PrintStars 2012” described as the innovation award of the German printing industry. The event took place in Stuttgart, Germany on October 9 and featured more than 420 participants and 900 companies that showed their best printed products. UPM was a finalist among 12 within the flyers, leaflets and brochure category.

UPM participated in the event by creating a printed product denominated "True consistency," a brochure consisting of 52 pages of impressive artwork, conceptualized and produced in partnership with Münich-based agency Pantos. The final work showcased a sophisticated printed product that suggests a wide variety of printing techniques options for those in the printing industry.

The "True Consistency" brochure is made of UPM Finesse paper, an exclusive wood-free coated paper renowned industry-wide for its consistent high quality.

The position of UPM Finesse as a high-quality paper is highlighted on the brochure’s image reproduction and pre-press, and from printing and finishing to bookbinding. The paint technique was of the highest technical level; hot and cold foil, iridescent pigments, special colours, embossing and die cuts were used to create an original and attractive workbook.

The result is a brochure that provides inspiration for professionals in creative and printing business. “The UPM Finesse workbook is a piece of art, and has been truly appreciated among printers” commented Tommi Heinonen, Sales Operations Director at UPM.

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