Fresh & Easy Neighborhood Market expands its line of Green Things products, including soap, laundry detergent and all-purpose cleaner

EL SEGUNDO, California , August 31, 2012 (press release) – Fresh & Easy Neighborhood Market today introduced several more Green Things products, its environmentally-friendly line of cleaning and paper products. With the addition of several hand soaps, cleaners, reusable cleaning cloths and sponges, customers now have more options for products made with natural cleaning agents and sustainable materials.

All Green Things household cleaners are made with plant-derived formulas that are biodegradable, pH-neutral and gentle on skin. The new hand soaps also produce fewer suds to reduce rinsing and aid water conservation. Green Things products are made without phosphates, dyes, or 1-4 dioxane and like all fresh&easy brand products, are not tested on animals.

The following new fresh&easy Green Things household cleaners are now available in stores and on sale until September 25:

Unscented Hand Soap $2.99 (now $2.49) 17 fl. oz.

Lavender Hand Soap $2.99 (now $2.49) 17 fl. oz.

Olive Lime Hand Soap $2.99 (now $2.49) 17 fl. oz.

Free & Clear Laundry Detergent $10.99 (now $8.99) 100 fl. oz.

All Purpose Cleaner – Fresh Parsley $3.29 (now 2 for $5) 22 fl. oz.

“We designed Green Things for customers looking for ways to reduce their impact on the environment without compromising on quality,” said John Burry, Fresh & Easy’s Chief Customer Officer. “Green Things products are a great option for anyone looking for more sustainable household products.”

In addition, several Green Things cleaning products were introduced in stores, including washable sponges, reusable cleaning cloths and scrubbing cloths, which are made from sustainably forested beech tree fibers. In offering reusable cleaning cloths and sponges, Fresh & Easy customers can save money that would otherwise be spent on disposable cleaning products like paper towels.

The following new fresh&easy Green Things cleaning products are now available in stores and on sale through September 25:

Washable Sponges $2.99 (now 2 for $5) 2 pk.

Reusable Cleaning Cloths $3.99 (now $3.49) 2 pk.

Scrubbing Cloths $3.99 (now $3.49) 3 pk.

About Fresh & Easy Neighborhood Market

Fresh & Easy operates 199 stores in Arizona, California and Nevada. All of Fresh & Easy’s products, including ready-to-cook meals, are made with the highest quality ingredients, and contain no artificial colors, flavors, high fructose corn syrup or added trans fats. In addition to fresh prepared meals, Fresh & Easy offers fresh baked goods, meats and produce as well as favorite national brand products and household items, all at great low prices.

On average, Fresh & Easy stores use 30% less energy than a typical supermarket, which both helps the environment and saves customers money. Fresh & Easy also participates in the US Environmental Protection Agency’s refrigeration leak reduction program GreenChill, and currently has the most GreenChill certified stores in the nation. One of the world’s largest roof-mounted solar systems is installed at Fresh & Easy’s Riverside distribution center.

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