PepsiCo's Mountain Dew new limited-edition 16-oz. cans feature Chromatic Technology's temperature-activated, color-changing ink, which change a symbol into Mountain Dew's green color once can is chilled
Graziela Medina Shepnick
LOS ANGELES
,
August 17, 2012
(Industry Intelligence Inc.)
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Chromatic Technology Inc.'s temperature-activated, color-changing ink has been applied to PepsiCo Inc.'s new 16-oz. Mountain Dew can, the Colorado Springs Business Journal reported online Aug. 13. The limited-edition packaging features an easily recognizable symbol that changes into the green color of Mountain Dew once the can is chilled to 46.4oF.
According to the publication, the Colorado Springs, Colorado-based company's ink technology is currently used by beverage manufacturers such as Anheuser-Busch InBev NV, The Coca-Cola Co. and MillerCoors LLC.
Chromatic Technology makes custom, special-effects inks and coatings including photochromic, glow-in-the-dark, and security products, among others, its website states. In 2011, Lyle Small, the company’s founder and CEO, estimated revenue to be between US$11 million and $14 million, the Colorado Springs Business Journal reported.
The primary source of this article is the Colorado Springs Business Journal, Colorado Springs, Colorado, on Aug. 13, 2012.
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