Quebec-based Trudeau launches reusable Red Party Cup; 16-oz., BPA-free, dishwasher-safe cup is manufactured in the U.S. Midwest
Kathryn Mackenzie
WOODRIDGE, Illinois
,
August 15, 2012
(press release)
–
Trudeau Corporation, a leading global supplier of quality kitchenware and tabletop accessories, announced today the launch of its reusable Red Party Cup. The Red Party Cup transcends the original form of a temporary, disposable cold liquid container. The iconic red cup stands alone as a symbol of American culture.
"We are very enthusiastic and proud to be manufacturing our new reusable Red Party Cup in the U.S.A. in partnership with American workers in a first-class Midwest factory," said Marty Armstrong, Executive Vice President of Trudeau USA. "Americans across the country can continue to celebrate and reuse their personal Red Party Cup over and over again while also saving the environment."
The Red Party Cup by Trudeau, MADE IN THE U.S.A., is similar in look but not feel to the iconic disposable red cup. The new 16 oz. hot & cold party-approved cup is red on the outside and white on the inside. It is sturdy, chip-resistant and has a thicker body and smooth, comfortable drinking lip. The durable, double-walled insulated design keeps drinks cold and offers hand-held comfort with hot beverages. The reusable cup is eco-friendly, BPA-free, and can be washed on the top rack of the dishwasher.
The Red Party Cup by Trudeau is available as a single cup, a 4-pack, and 6-pack. Trudeau is offering 72-count floor stands and 60-count round bin displays for merchandising at retail. The suggested retail price for a single cup will be $5.99 and product will be available in stores nationwide and online in August. The cup will be the first product in a complete Party Collection by Trudeau. The Trudeau reusable cup will soon also be available in blue, yellow and green and will include an easy peel off nametag for personalizing. In addition, Trudeau has plans for sports and music licensing as well as event sponsorships.
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