Asahi Breweries targets annual sales increase of US$1.3B by 2015, according to new report

DUBLIN , August 2, 2012 (press release) – Research and Markets ( has announced the addition of the "Malaysia Food and Drink Report Q3 2012" report to their offering.

The Malaysian consumer is looking to be in better shape than its regional peers to shoulder the burden of a deteriorating external climate in the coming quarters. Softening price pressure and the government's loosening monetary policy stance should instill some support to private consumption. That said, the author expects a moderation in domestic demand growth in 2012 as the worsening global headwinds inevitably dampen consumer sentiment and lead to a tightening of the consumer purse strings.

Key Industry Trends

Malaysia, A Stepping Stone To Regional Ambitions: Sheng Siong, which operates 25 supermarkets in Singapore, aims to set up at least 50 outlets in Malaysia through a joint venture over the longer term. Although Malaysia may not share a similar compelling long-term retail growth story as that of the other immature and high-growth mass grocery retail (MGR) markets such as Vietnam and Indonesia due to its relative maturity, its stronger retail growth prospects, thanks to a continued middle-class expansion, nonetheless make it an attractive proposition for Sheng Siong. Attracted by Malaysia's retail dynamics, Japanese retailer AEON will invest JPY200bn (US$2.49bn) by 2013 to expand its business footprint in Asia, including in China, Malaysia and Vietnam.

Malaysia In The Sights Of Regional Players: Japanese retailer Aeon is planning to use its Association of Southeast Asian Nations (ASEAN) head office in Kuala Lumpur for expanding its business in other ASEAN countries in the next 2-3 years. The company plans to launch new shopping malls and department stores in the country using MYR350 (US$114.8mn) capital expenditure. The group is planning expansion in Cambodia, Vietnam and Indonesia, according to Abdullah Mohammad Yusof, the chairman of AEON Malaysia.

Companies Mentioned:

- Dutch Lady

- Yeo Hiap Seng (Malaysia)

- Permanis

- F&N Berhad

- Dairy Farm

- Tesco Malaysia

- Carrefour

- AEON Malaysia

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