General Mills' New Fiber One Chewy bars now being offered in chocolate and strawberry PB&J varieties

MINNEAPOLIS , July 19, 2012 (press release) – Fiber One® is introducing a wholesome snack bar for kids that the entire family will enjoy. New Fiber One® Chewy bars, now available in delicious Chocolate and Strawberry PB&J varieties, combine the taste kids love with nutrients they need. These tasty bars are perfect for in-the-house, on-the-go, and everywhere in between.

Fiber One Chewy bars are complete with a peanut butter or chocolate-flavored bottom and yummy drizzle in every chewy bite. And with fiber and calcium kids need, parents can rest assured that their kids are getting more than just great taste from Fiber One Chewy bars. These 110 calories or less bars contain no high fructose corn syrup and 8 grams or less of sugar.

According to the results of a recent taste test*, kids prefer Fiber One Chewy Chocolate bars over Quaker Chewy Chocolate Chip Granola Bars.

“Kids won’t be able to resist the taste and parents won’t be able resist the wholesome goodness of new Fiber One Chewy bars,” stated Julia Travis, Associate Marketing Manager for Fiber One. “We’re excited to bring the delicious taste of classic, kid-favorite flavors Chocolate and Strawberry PB&J to the table. Now kids will be excited about getting the calcium and fiber they need, every day!”

New Fiber One Chewy Chocolate and Strawberry PB&J varieties are now available in grocery stores nationwide in the granola bar aisle. A box containing six 1 oz. bars has an MSRP of $3.89 and soon will feature Box Tops for Education on pack.

*Based upon independent taste tests, with kids aged 8-12, of Fiber One® Chewy Chocolate versus Quaker Chewy Chocolate Chip Granola Bars. Quaker is a registered trademark of the Quaker Oats Company.

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About General Mills

General Mills is one of the world’s leading food companies, operating in more than 100 countries. Its consumer brands include Cheerios, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Progresso and Old El Paso. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2011 net sales of US$14.9 billion.

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