Brazil's Analitic switches to BOPP flexible packaging for new at-home pregnancy test, which allowed company to cut distribution costs by half, retail product for about US$0.59

Graziela Medina Shepnick

LOS ANGELES , May 18, 2012 (Industry Intelligence) – Brazil’s Analitic Tecnologia de Precisão Ltda. said it was able to launch the country’s cheapest at-home pregnancy test after switching to flexible packaging made of biaxially-oriented polypropylene film, ig.com.br reported May 17.

Verifik Gravidez retails for 1,19 reais (about US$0.59) and targets the lower-middle-class population of the north and northeast regions of Brazil, as well as the southeastern state of Minas Gerais.

According to the company, the BOPP packaging is lighter, reducing transportation costs. The back of the packaging, which resembles a popsicle wrap, was printed with information previously available in a paper insert, ig.com.br reported.

Overall, Analitic said its Verifik Gravidez is 50% cheaper to distribute than its other brand of at-home pregnancy tests called Confirm.

The primary source of this article is ig.com.br, Sao Paulo, Brazil, on May 17, 2012.

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