Suzano to focus on carbon footprint at drupa exhibition in Germany, to highlight its paper lines with 100% quantified carbon emissions as part of pursuit for best GHG emission practices
May 11, 2012
– Suzano Pulp and Paper (Bovespa ticker: SUZB5), one of the leading integrated pulp and paper producers in Latin America, will take part in the drupa trade show for the third time, to be held May 3 through 16, in Düsseldorf, Germany. The theme chosen by the company for this edition is sustainability, highlighting the company’s latest advance in this area; the Carbon Footprint.
The Carbon Footprint, term used when speaking of a product and/or service’s life cycle has the purpose of quantifying the impacts in relation to Greenhouse Effect Gases (GHG). For products, the emissions are calculated based on the production of raw material up to final disposal. Suzano Pulp and Paper is the first company in Latin America and the first pulp and paper company in the world to quantify its products’ carbon footprint based on an internationally acknowledged methodology, the PAS 2050, and to receive the Carbon Reduction Label, granted by the British institute, Carbon Trust, recognized for promoting low carbon economies.
In the opinion of André De Marco, Paper Unit product manager at Suzano Pulp and Paper, participating in drupa is a unique opportunity to tighten our relationship and exchange information with our main customers from all over the world. "Drupa presents the main trends for the paper and printing industry and a company like Suzano, that has consolidated its path on the pillars of innovation and sustainable development, reinforces its positioning by taking part in the trade show," he says.
The following paper lines have quantified their Carbon Footprint: Paperfect® and Symetrique® (part of the uncoated paper line sold in the foreign market); Alta Alvura® (sold only in the domestic market) and, the Suzano cut size paper line with highlight to the newest product in our portfolio, Suzano Report® 360° (domestic market) and Report® Carbon Neutral (name used in the foreign market); with 100% offset and quantified carbon emissions. The launch is part of the company’s ongoing pursuit for the best greenhouse gas (GHG) emission practices, which includes to quantify, reduce and offset the gases.
And Suzano Report® 360º paper is a product that includes all three dimensions. The GHG emissions quantification for this product is based on the PAS 2050 methodology and certified by Carbon Trust. The reduction is achieved through projects and initiatives that seek efficiencies in company processes, complying with the company’s commitment to Carbon Trust, through the Carbon Reduction Label, with the duty of communicating the commitment to reduce emissions. Lastly, it was offset by creating a carbon credit basket, which was acquired from the voluntary carbon market. The carbon credits that make up this mix come from projects that encompass power generation from renewable resources and waste management, that follow globally acknowledged standards according to extremely strict social and environmental criteria, such as the Gold Standard, Voluntary Carbon Standard and Social Carbon Standard. This enables Suzano to extend to society its commitment to adopting good practices and attitudes that seek sustainability in its activities.
"Drupa is internationally recognized for showcasing intelligent solutions and innovative trends for the printing industry and this year we expect to see innovations that will enable printing production to become more and more sustainable. Based on the fact that the pursuit for innovation and social and environmental awareness is part of Suzano’s DNA, we also want to contribute to such an important event for the industry," concludes Andre.
The Suzano Pulp and Paper booth at drupa 2012 is located in Pavilion 7, number 71C/48.
At drupa 2012 Suzano will reiterate its commitment with the FSC certification—one of the most important and most well-known environmental certifications in the world. One hundred percent of Suzano’s paper and paperboard product portfolio is FSC-certified. The FSC (Forest Stewardship Council) certifies that companies are practicing correct management of their forests based on strict principles and criteria that take into account a company’s good social, environmental and economic practices. In order to obtain the seal, a company must set exemplary standards of conduct in these three areas. Suzano has also become the number one worldwide producer of 100% FSC-certified eucalyptus pulp.
About Suzano Pulp and Paper
Suzano Pulp and Paper (Bovespa: SUZB5, OTC: SUZBY and Latibex: XSUB) is a forestry-based company and one of the largest vertically integrated eucalyptus pulp and paper producers in Latin America. Controlled by Suzano Holding and part of the Suzano Group, it has been investing in the pulp and paper industry for 87 years and has global operations in approximately 80 countries. Suzano currently has five industrial units: Suzano, Rio Verde, Limeira and Embu, in the state of São Paulo, and Mucuri, in the state of Bahia. Company operations are divided into three business units: Forestry, Pulp and Paper. In 2010, with the implementation of a new strategic positioning, the company entered two new areas: renewable energy and biotechnology.