Thirty-three percent of Americans who drink coffee at breakfast say they are loyal to brand or restaurant that serves their preferred coffee, Technomic says

LOS ANGELES , April 13, 2012 () – Technomic reported on April 9 that 33% of U.S. consumers who drink coffee at breakfast indicate they are loyal to a coffee brand or restaurant that serves their preferred coffee.

The data comes from Technomic’s Breakfast Consumer Trend Report, which also stated that 46% of consumers now occasionally purchase weekday breakfasts, compared with just 33% in 2009.

The primary source of this article is Technomic, Chicago, Illinois, on April 9, 2012.

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