Thirty-three percent of Americans who drink coffee at breakfast say they are loyal to brand or restaurant that serves their preferred coffee, Technomic says
April 13, 2012
– Technomic reported on April 9 that 33% of U.S. consumers who drink coffee at breakfast indicate they are loyal to a coffee brand or restaurant that serves their preferred coffee.
The data comes from Technomic’s Breakfast Consumer Trend Report, which also stated that 46% of consumers now occasionally purchase weekday breakfasts, compared with just 33% in 2009.
The primary source of this article is Technomic, Chicago, Illinois, on April 9, 2012.