Thirty-three percent of Americans who drink coffee at breakfast say they are loyal to brand or restaurant that serves their preferred coffee, Technomic says
Nevin Barich
LOS ANGELES
,
April 13, 2012
(Industry Intelligence)
–
Technomic reported on April 9 that 33% of U.S. consumers who drink coffee at breakfast indicate they are loyal to a coffee brand or restaurant that serves their preferred coffee.
The data comes from Technomic’s Breakfast Consumer Trend Report, which also stated that 46% of consumers now occasionally purchase weekday breakfasts, compared with just 33% in 2009.
The primary source of this article is Technomic, Chicago, Illinois, on April 9, 2012.
* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.