No. 1 thing that women say 'I want' about is ice cream, according to analysis of 27 billion online conversations over 12-month period
Nevin Barich
MINNEAPOLIS
,
March 21, 2012
(press release)
–
What do women want? Following an analysis of 27 billion online conversations over a 12-month period, NetBase, the enterprise social intelligence platform company, found that the No. 1 thing women say “I want” about is ice cream and that the #1 buzzed about brand is the Dairy Queen® brand.
“The Dairy Queen brand captured 41 percent of the social conversation by women, more than twice as much as any of the other nine brands surfaced,” said Lisa Joy Rosner, chief marketing officer of NetBase.
To celebrate, 100 lucky Dairy Queen Facebook fans will be randomly selected to receive a $10 DQ® gift card. “We want to thank our fans who are talking about the Dairy Queen brand online – particularly women. Now we know that what women want is DQ,” said Barry Westrum, executive vice president of Marketing at American Dairy Queen Corporation (ADQ).
The DQ Facebook fan page at facebook.com/dairyqueen currently has more than 4.6 million friends. For more information about the DQ system, visit the website at DairyQueen.com or follow on Twitter at twitter.com/dairyqueen.
About ADQ:
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,000 Dairy Queen® stores in the United States, Canada and 18 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.
© 2024 Business Wire, Inc., All rights reserved.
