Coca-Cola looking to increase its revenue to US$200B by 2020, up from US$95B in 2008, executive says

Nevin Barich

LOS ANGELES , March 16, 2012 (Industry Intelligence) – Executives from The Coca-Cola Co. said the company is looking to increase its revenue to US$200 billion by 2020, up from $95 billion in 2008, The New York Times reported March 15.

Speaking at the 2012 A.N.A./W.F.A. Global Marketing Conference in New York, Joseph V. Tripodi, executive vice president and chief marketing and commercial officer at Coca-Cola, said that while doubling revenue is a lofty goal, trends like urbanization and the rise of the middle class bode well for the company.

Tripodi pointed out that 57% of the world’s stores do not carry Coca-Cola products. To remedy that, Tripodi outlined approaches that included segments such as music, sports, T-shirts, sunglasses and surfboards.

The primary source of this article is The New York Times, New York, New York, on March 15, 2012.

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