Seventy-one percent of U.S. consumers skip dinner because of late lunches, lack of hunger, allowing growth opportunities for restaurants that offer smaller plates, shared menu items, Technomic says

Nevin Barich

LOS ANGELES , March 8, 2012 (Industry Intelligence) – Technomic reported on March 8 that 71% of U.S. consumers skip dinner because of late lunches and lack of hunger, allowing growth opportunities for restaurants offering smaller plates and shared menu items.

According to Technomic’s Dinner and Late-Night Consumer Trend Report, 68% of consumers purchase dinner away from home at least once a week, while 26% do so two or three days per week.

Also, the report said that 42% of consumers are cutting back on away-from-home dinners because of the current state of the economy.

While consumers often dine away from home for dinner, 42% of consumers are cutting back on away-from-home dinners because of the state of the economy.

The primary source of this article is Technomic, Chicago, Illinois, on March 8, 2012.

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