People in all generations favor paper over electronic media for reading, safekeeping of documents, find European study

Allison Oesterle

LOS ANGELES, California , January 4, 2012 (Industry Intelligence) – According to a study of European consumers, people in all generations favor paper over electronic media when it comes to reading and the safekeeping of documents, Printinthemix.com reported Jan. 4.

The study was conducted by research firm Ipos SA in association with two industry groups, Print Power UK and Two Sides.

The study found that 83% of people between the ages of 18-24 prefer reading from paper as opposed to a screen. 78% of people in this age group said that paper and print was more pleasant to touch and handle than other forms of media, and 63% said that they preferred to have their important documents on paper.

Eighty percent of all consumers prefer reading off of paper as opposed to a screen. 74% of people in this age group said that paper and print was more pleasant to touch and handle than other forms of media, and 58% said that they preferred to have their important documents on paper.

Fifty-seven percent of people between the ages of 18-24 believe that electronic storage is less sustainable than paper records. 63% of people in this age group said that they believe print and paper are renewable resources.

Fifty-four percent of consumers believe that electronic storage is less sustainable than paper records. 68% of all consumers said that they believe print and paper are renewable resources.

The primary source of this article is Printinthemix.com, Rochester, New York, on Jan. 4, 2012.

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