Chicago's Beverage Testing Institute announces wine, beer, spirits products whose packaging has been recognized in the 2011 Annual Packaging Competition

Lorena Madrigal

CHICAGO , February 16, 2012 (press release) – At the end of each year, BTI offers the opportunity for industry players to showcase their brands' designs. We called upon our most seasoned trade panelists to analyze and rate hundreds of wine, beer, and spirits bottles, labels, and gift boxes and determine who excelled in the important area of packaging.

The relentless competition for retail shelf space and back bars coupled with a growing number of producers and brands means that creative marketers need an effective medium to convey their brands' message. In the absence of personal representation, packaging is a brand’s silent salesperson. When sales reps and brand ambassadors hit the streets, the added advantage of a BTI packaging accolade, along with a quality liquid, provides a powerful tool for securing placements.

We salute some of our 2011 Best in Category winners for spirits, wine, and beer:



Spirits

Best Bottle - The Dalmore "Aurora" 45 Year Old Single Highland Malt Scotch Whisky
Best Gift Box - Mackinlay's Rare Old Highland Malt Whisky
Best Case - Bootlegger 21 New York Vodka

 

Wine

Best Label - Champagne Duval Leroy 2000 Femme de Champagne Brut
Best Case - Terrien 2007 Chardonnay



Beer

Best Bottle - Boston Beer Company 2011 Samuel Adams Utopia
Best Embossed Label - Rogue Ale Yellow Snow IPA
Best Paper Label - Almanac Beer Company Summer 2010 Golden Ale
Best Case - Rogue Ale Chipotle Ale
Best Gift Box - The Brooklyn Brewery The Companion Ale

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