SCA's Nana 2 in 1 liners selected as 2012 Product of the Year by panel comprising 20,000 French consumers; product is made of two thin liners placed one over the other

Michelle Rivera

HELSINKI , February 13, 2012 (press release) – SCA’s Nana 2 in 1 liners have been selected as Product of the Year 2012* by a consumer panel consisting of over 20,000 French consumers. Their vote builds on three criteria: attractiveness, innovation and value to use.

The Nana 2 in 1 liners make everyday life of French women much fresher. The innovative product is made of two thin liners, one over the other. To feel super fresh throughout the day, consumers just peel of the first liner to enjoy the freshness of a complete new liner underneath.

Uniqueness

”There is no other product like this on the market,” says Perrine Flipo, Product Manager for Nana. ”It clearly differentiates Nana from other brands, both technically and conceptually. 2 in 1 confirms that SCA understands what women need and want”.

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