Ahold USA's online grocer Peapod advertising on Philadelphia transit lines to get commuters to sign up for its mobile app by scanning a bar code on the ad, then shop for groceries while on the bus or train
February 8, 2012
– Philadelphians spend on average of nearly 30 minutes commuting to work.* That amounts to 2.5 hours per week. Imagine putting that time to good use by getting a jump start on your grocery shopping done while you're commuting.
If you have a smartphone – that possibility has just become a reality.
For the first time in the United States, Peapod the nation's largest internet grocer, is using Titan's transit advertising to get the word out about its mobile app for Philadelphia residents. Once Peapod's mobile app is downloaded, people can shop smarter and faster – wherever they are.
Users simply scan the QR code listed in the ad to get the Peapod app, use the barcode icon to start scanning the items on the ads and once in the app, browse thousands of items – just as they would in the brick and mortar grocery store. Peapod is also running a special promotion. Users are encouraged use "PHILLYRAIL" as a promo code for $20 off their first order and 60 days of free delivery.
Brands like Coke, Stroehmann and P&G have partnered with Peapod to reach on-the-go- consumers in this convenient, innovative way.
"At Peapod by GIANT we want to make it easier to grocery shop anywhere any time -- even while waiting for the train. Using their smartphones or tablet computers, customers can shop for great products from GIANT in a new way," said Mike Brennan, COO, Peapod. "We chose Philadelphia to launch this initiative because it's a new and exciting market for us. Titan had the most compelling media property in the city and it just made sense for us to let commuters know about our free, convenient application."
Titan, the largest transit advertising firm in North America, has been the advertising partner of Southeastern Pennsylvania Transportation Authority (SEPTA) which serves Bucks, Chester, Delaware, Montgomery, and Philadelphia Counties since 2005.
"It's taking the grocery store and literally putting it on the train platform," said Jeff Randazzo, executive vice president, Titan general manager. "Combining our media formats with a compelling call to action like Peapod's grocery app is a great use of our medium. Who wouldn't want to put commuting time to good use by grocery shopping?"
Founded in 1989 as a smart shopping option for busy people, Peapod today stands as the country's leading Internet grocer, serving 24 U.S. markets. An Ahold USA company, Peapod has made over 20 million deliveries since its late 1980s inception. For more information on Peapod, call 1.800.5.PEAPOD (573.2763); email firstname.lastname@example.org or visit www.peapod.com.
Titan is a full service media company specializing in Out-of-Home advertising. With more markets, more Top Ten DMA penetration and more riders, Titan is the leader in Transit Advertising in the United States.
Titan provides sales, marketing, creative, research and maintenance of advertising on bus, rail, bulletins, telephone kiosks and street banners. It also leads the way in the development and successful introduction of market leading digital Outdoor platforms. Titan furnishes national and local clients with creative media solutions in the North America's top markets including Philadelphia, Los Angeles, New York, Chicago, Boston, San Francisco, New Jersey, Dallas, Seattle, Charlotte and Minneapolis/St. Paul and Canada.
* Source: U.S. Census Bureau's American Community http://usgovinfo.about.com/od/censusandstatistics/a/commutetimes.htm