Customers more knowledgeable, sophisticated about food and beverages at restaurants, most operators say in NRA forecast; food quality, customer service, speed of service among top attributes when consumers choose full-service or quick-service restaurant
February 6, 2012
– According to the National Restaurant Association’s (NRA) recent 2012 Restaurant Industry Forecast, 90% of restaurant operators say their customers are more knowledgeable and sophisticated about food and beverages, and as a result added new food items, Nation’s Restaurant News reported Feb. 3.
Food quality, customer service and value are the top attributes consumers look for when choosing a full-service restaurant, according to the NRA forecast. Food quality, value and speed of service are the top factors when consumers choose a quick-service establishment.
Also according to the forecast, local sourcing of ingredients and nutrition are hot trends for this year, with nearly 75% of consumers saying they are more likely to visit a restaurant that offers locally produced items. Additionally, about 75% of consumers are trying to eat healthier at restaurants than they did two years ago, the forecast said.
The primary source of this article is Nation’s Restaurant News, New York, New York, on Feb. 3, 2012.