Quick-service restaurants in U.S. offering value menu items, more healthful menu options in 2012, report says
Nevin Barich
LOS ANGELES
,
January 19, 2012
(Industry Intelligence)
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Quick-service restaurants in the U.S. are offering value menu items as well as more healthful menu options in 2012, according to a report from KeyBanc Capital Markets analyst Brad Ludington, Nation’s Restaurant News reported on Jan. 18.
Burger King’s BK Toppers, Sonic’s chili cheese items and Tim Hortons' Egg White Breakfast Sandwich are all priced at US$1.99. Dunkin’ Donuts Pancake Bites are $1.59, while Taco Bell and Wendy’s both offer $1 menu items.
Quick-service restaurants are also focused on offering more healthful menu options and improving the quality of existing menu options. McDonald’s offers several breakfast selections containing a maximum of 300 calories. Jack in the Box and Wendy’s improved the quality of their burgers, while Burger King promoted its new-and-improved fries.
The primary source of this article is Nation’s Restaurant News, New York, New York, on Jan. 18, 2012.
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