Guthy-Renker selects Mega Airless' 15-ml, 30-ml Micro dispensing pumps for its Meaningful Beauty Cindy Crawford Crème Serum; no-metal dispensers are neutral for product's formula, deliver precise dose, 360-degree operation

Lorena Madrigal

EATONOWN, New Jersey , January 18, 2012 (press release) – Guthy-Renker, one of the largest and most respected direct sales companies in the world, has again selected a Mega Airless neutral and airless dispensing solution, this time for its Meaningful Beauty® Cindy Crawford Crème Serum.

This latest assignment, which uses Mega Airless Micro pumps (15ml and 30ml), builds upon the Mega – Guthy-Renker relationship. Further, it underscores industry-wide acceleration in usage of “premium-style” true airless packaging in the mass, masstige and prestige categories.

As with the entire Mega Airless line, the Micro series offers sleek and sculpted high-performance. These are precision, German-engineered dispensers that provide the end-user with optimal functionality, ergonomics and eye-appeal. Every piece is vacuum-tested inline and delivers precision dosing, quick-priming and 360-degree operation – with no drips, clogs, drying or product contamination. Mega’s all-plastic design, with no metal in contact with the bulk, results in complete neutrality for today’s formulations.

Further, customers benefit from an easy-to-fill design, with a wide container opening that permits the filling head to dive deep and ensure a smooth and effective fill, according to Harry Blacklock, National Sales and Marketing Director, Mega Airless.

In addition, Mega Airless’ mix-and-match product family allows customers to customize their dispensing solutions and deliver superior return on investment.

“We deliver performance, precision and protection in our innovative airless packaging solutions, which build brands and help sell products,” said Blacklock. “Our 25 years of airless experience and 30 patents represent value and performance for our customers -- and a quality end-user experience for consumers. In addition, our R&D capabilities, state-of-the-art production sites -- and global assistance and operational systems -- help ensure customer success of our clients.”

Mega Airless handled all decoration for the product, including custom purple vacuum metalized pump and overcap, with two-pass silk-screening, Blacklock added.

Guthy-Renker, with distribution in 61 countries, has developed dozens of well-loved, high quality and innovative products in the beauty, skincare and wellness categories, since its founding in 1988. The new Meaningful Beauty® product is a popularly-priced Guthy-Renker formulation that includes an “advanced antioxidant complex” created to fight aging. This, according to Blacklock, is an increasingly important consumer product direction, given worldwide population aging and holds much promise for true airless solutions such as those crafted by Mega Airless.

ABOUT MEGA AIRLESS DISPENSING SOLUTIONS
The company’s all-plastic airless dispensers are designed to protect today’s advanced formulations and natural products for facial and skin care and are engineered for full recyclability in conformation with EcoCert, NaTru, Oko-Test and other international labels – increasingly important in many countries throughout the world.

All Mega Airless dispensers are equipped with the company’s exclusive airless pump that offers unsurpassed neutrality, precise and consistent dosage, optimal product recovery and convenient 360-degree operation. They are designed to handle a wide range of viscosities, including the most demanding new formulations used in today’s creams, gels, lotions and pastes.

The 100 percent plastic airless dispensers are made in one location (mould manufacturing, injection moulding, assembly, decoration), which eliminates complex supply chains and reduces the CO2 impact. In addition, continuous Mega Airless investment in state-of-the-art equipment delivers economic and environmental efficiencies.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.