Fifty-nine percent of more than 50 U.S. retailers surveyed are testing or planning to test tablets in stores in 2012; drivers include sales floor support, updating the store experience, increasing sales
January 16, 2012
– In its latest custom research report, RIS News looks at retailers’ incredible interest in tablets, exploring the status of current deployments, examining near-term investment intentions, and tracking future trending plans. The study, which is available for download at RISNews.com, was co-sponsored by Motorola Solutions and RBM Technologies.
“Retail Embraces Tablets,” which is based on survey responses from more than 50 retailers, uncovers such findings as:
While only 6% of respondents report that tablets are fully deployed in their stores today, another 28% are currently testing tablets in stores and an additional 31% plan to begin testing in 2012
Retailers are divided between those who want to use rugged tablets that can survive a drop test (58.8%) and those that want to use consumer tablets that are inexpensive and user friendly (56.9%). (Retailers could select both answers to this question)
Some of the major drivers in the increased interest in retail tablets include sales floor support (51.9%), updating/refreshing the store experience (48.1%), increasing comp-store sales (46.3%) and connecting to enterprise apps (42.6%)
“Our research reveals that tablet adoption is no longer a question for retailers. They know they are going to deploy tablets in the near-term, it’s just a matter of what types of tablets and how they’ll integrate them into the store experience,” commented Joe Skorupa, editor-in-chief at RIS News.
“The feedback from the retailers surveyed for this study reflects the growing interest we’ve seen over the last 12 months in deploying our store merchandising software on tablets,” commented RBM’s Chief Operating Officer Dan Wittner. “Tablets designed specifically for the enterprise are bringing operations to the store floor in order to ensure all locations are performing exactly as they were designed to.”
Copies of the “Retail Embraces Tablets” research brief are available in the RBM Technologies’ display within the Motorola Solutions booth (#1702) at the NRF 101st Annual Convention and Expo, as well as in the January issue of RIS News. For the full report, which includes charts and extended analysis, go to www.risnews.com and click on the Research tab.
About Motorola Solutions
Motorola Solutions is a leading provider of mission-critical communication solutions and services for enterprise and government customers. Through leading-edge innovation and communications technology, it is a global leader that enables its customers to be their best in the moments that matter. Motorola Solutions trades on the New York Stock Exchange under the ticker “MSI.” To learn more, visit www.motorolasolutions.com. For ongoing news, please visit our media center or subscribe to our news feed.
About RBM Technologies
RBM Technologies provides the only retail communications platform that ensures store compliance with fixture-based planograms and localized execution. The company’s Web-based visual merchandising management solution cuts the cost of in-store merchandising and promotions and drives revenue with localized campaign planning and compliance reporting for some of the world’s largest brands including AT&T, Verizon, Capital One, BMO/Harris Bank, T-Mobile, O2 and Rogers. Founded in 2000 and headquartered in Cambridge, Mass., RBM is led by a team of retail and technology visionaries who have redefined the concept of visual merchandising management through a unique set of solutions and services. For more information about RBM Technologies visit www.rbmtechnologies.com, call (800) 532-2468 or email email@example.com.
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