Italy's hair products brand CreAttiva launches new hair care line packaged in Lumson's 125-ml, 200-ml soft touch plastic bottles, 100-ml PET bottle with caps, pump covered in shiny gold aluminum

Lorena Madrigal

CAPERGNANICA, Italy , January 5, 2012 (press release) – CreAttiva, historical Italian Brand specialized in professional products for hairstylists, launches on the market a new hair care line sold in selected salons with Lumson’s Packaging.

“Oro del Deserto” (Desert Gold), is a nutritious, radiant, and firming hair care product line based on Argan oil, one of the most precious vegetable oils in the world.

Argan Oil has always been used by Berber people to keep hair soft and shiny, and CreAttiva combined the benefits of this precious ingredient, with the nutrient effects of linseed oil, and of a mix of rice, silk, and wheat proteins.

The new hair care line by CreAttiva includes a Shampoo, a Balsam and a Treatment Oil, with primary packaging designed, developed, manufactured and decorated by Lumson.

Corani & Partners, the owning company of the CreAttiva brand, has been working with Lumson for years. They are is perfectly aware of the great importance of primary packaging for hair care products, and Lumson has always been able to supply a high quality pack with an Italian design to enhance the cosmetic product.

CreAttiva’s management selected a 125 ml and a 200 ml plastic bottle in soft touch effect from the “Collezione Slim” and a 100 ml plastic bottle in PET from the “Collezione Indy”.

The two bottles selected for the shampoo and the balsam have been equipped with a fantastic dispensing cap, easy and comfortable to use under the shower. On the other hand, the PET bottle selected for the Treatment Oil has been equipped with a beautiful cosmetic pump to allow a neat and controlled product dispensing.

A great deal of attention was dedicated to decorations and customization. The dispensing caps are covered in shiny gold aluminium, the over cap has been shiny gold metalized and the three bottles have been decorated with an amazing graphic design using screen printing and Hot Stamping techniques. The final result is an enchanted packaging that recalls the magic of “One thousand and one Arabian nights”

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