Amazon.com says Kindle Fire was best-selling, most wished-for, most-gifted product on its site in 2011

SEATTLE , December 30, 2011 () – Amazon.com, Inc. today released its "Best of 2011" lists, which include the best-selling, most wished for, most gifted, and most loved products as determined by Amazon.com customers in 2011.

Best-selling Products of 2011

The following are the best-selling products on Amazon.com in 2011 (based on total units sold):

Electronics: Kindle Fire
Toys: Rory’s Story Cubes
Video Games: Call of Duty: Modern Warfare 3
Sports & Outdoors: Zumba Fitness Total Body Transformation System DVD Set
Home & Kitchen: Cuisinart SmartStick 200-Watt Immersion Hand Blender
Books: “Steve Jobs” by Walter Isaacson
Kindle Books: “The Help” by Kathryn Stockett
CD: “21” by Adele
Amazon MP3: “Born This Way” by Lady Gaga
DVD: “Harry Potter and the Deathly Hallows, Part 1”
Amazon Instant Video: “The Help”
Watches: Timex T5J151 1440 Sports Digital Watch
Jewelry: Designer Inspired Silver Heart Charm Toggle Bracelet
Clothing: Levi's Men's 501 Jean
Shoes: Crocs Classic Clog
Beauty: Olay Pro-X Advanced Cleansing System
Health & Personal Care: Philips 7310 Norelco Men's Shaving System
Tools & Home Improvement: Rayovac Sportsman Xtreme 300-Lumen LED Lantern
Automotive: Battery Tender Junior 12V Battery Charger
Baby: Vulli Sophie the Giraffe Teether
AmazonWireless: Samsung Galaxy S II (Verizon Wireless)
Amazon Appstore for Android: Angry Birds Rio (Ad-Free)

Most Wished For Products of 2011

The following are products added to Wish Lists and registries most often by Amazon.com customers in 2011:

Electronics: Kindle Fire
Toys: Angry Birds: Knock On Wood Game
Video Games: Call of Duty: Modern Warfare 3
Sports & Outdoors: Emergency Fire Starter
Home & Kitchen: Cuisinart SmartStick 200-Watt Immersion Hand Blender
Books: “Steve Jobs” by Walter Isaacson
Kindle Books: “The Help” by Kathryn Stockett
CD: “21” by Adele
Amazon MP3: “Born This Way” by Lady Gaga
DVD: “Star Wars: The Complete Saga” (Episodes I-VI)
Amazon Instant Video: “Crazy, Stupid, Love”
Watches: G-Shock X-Large Military Series Watch
Jewelry: Sterling Silver Marcasite and Gemstone Colored Glass Heart Pendant
Clothing: Levi's Men's 501 Jean
Shoes: Chuck Taylor All Star Hi Top in Gold Metallic
Beauty: Olay Pro-X Advanced Cleansing System
Health & Personal Care: Waterpik Ultra Water Flosser
Tools & Home Improvement: Smith's PP1 Pocket Pal Multifunction Sharpener
Automotive: ResQMe Keychain Rescue Tool
Baby: Vulli Sophie the Giraffe Teether
Amazon Appstore for Android: Angry Birds Rio (Ad-Free)

Most Gifted Products of 2011

The following are popular products ordered as gifts by Amazon.com customers in 2011 (based on total units sold):

Electronics: Kindle Fire
Toys: Rory’s Story Cubes
Video Games: Just Dance 3
Sports & Outdoors: Zumba Fitness Total Body Transformation System DVD Set
Home & Kitchen: KitchenAid Artisan 5-Quart Stand Mixer
Books: “Steve Jobs” by Walter Isaacson
Kindle Books: “Steve Jobs” by Walter Isaacson
CD: “21” by Adele
Amazon MP3: “Born This Way” by Lady Gaga
DVD: “Harry Potter and the Deathly Hallows, Part 2”
Watches: LEGO Kids' Star Wars Darth Vader Mini-Figure Alarm Clock
Jewelry: 14k Yellow Gold Plated "A Mother Holds Her Child's Hand For A Short While And Their Hearts Forever" Open Heart Pendant
Clothing: Gerber 5-Pack Onesies Brand One Piece Underwear
Shoes: Crocs Classic Clog
Beauty: Olay Pro-X Advanced Cleansing System
Health & Personal Care: Philips 7310 Norelco Men's Shaving System
Tools & Home Improvement: Smith's PP1 Pocket Pal Multifunction Sharpener
Automotive: Wagan 12-Volt Heated Seat Cushion
Baby: Vulli Sophie the Giraffe Teether

Most Loved Products of 2011

The following are products that were reviewed most positively by Amazon.com customers in 2011:

Electronics: Kindle
Toys: Syma R/C Helicopter
Video Games: Portal 2
Sports & Outdoors: Black Mountain Products Resistance Band Set
Home & Kitchen: EatSmart Precision Pro Digital Kitchen Scale
Books: “Unbroken: A World War II Story of Survival, Resilience, and Redemption” by Laura Hillenbrand
Kindle Books: “The Hunger Games” by Suzanne Collins
CD: “Il Volo” by Il Volo
Amazon MP3: “Born this Way” (Special Edition) by Lady Gaga
DVD: “Soul Surfer”
Amazon Instant Video: “Fat, Sick, & Nearly Dead”
Watches: Casio AWG100-1A G-Shock Multi-Band Solar Atomic Analog Watch
Jewelry: Tungsten Carbide Comfort Fit Flat Wedding Band Ring
Clothing: Men’s Air Force A-2 Flight Leather Bomber Jacket
Shoes: ASICS Men's GEL-Nimbus 12 Running Shoe
Beauty: NARS Orgasm Blush
Health & Personal Care: Finger Pulse Oximeter
Tools & Home Improvement: Rayovac Sportsman Xtreme 300-Lumen LED Lantern
Automotive: 3M Headlight Lens Restoration System
Baby: Fisher-Price Rainforest Jumperoo
AmazonWireless: Droid Razr 4G by Motorola (Verizon Wireless)
Amazon Appstore for Android: Quell

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes - still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon's new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.


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