Los Angeles-based Repurpose Compostables launches Repurpose Insulated Cup now available for consumers; insulated hot cups protect from heat using patented insulation material versus additional 'sleeve' or paper layers, can be composted in 90 days

LOS ANGELES , December 14, 2011 (press release) – Repurpose® Compostables debuts World’s Greenest Coffee Cup to Consumers at Bed Bath & Beyond for the Holiday with Repurpose This! Social Media Campaign in Partnership with SHFT.com

Campaign encourages people to reuse and repurpose everyday items to raise awareness for the revolutionary, award winning, plant based, insulated compostable cup which requires no sleeve or double cupping, making it the greenest hot cup available to consumers. www.repurposecompostables.com

Repurpose® Compostables, a manufacturer of premium, eco-friendly food service products, based in Los Angeles, is pleased to announce today that their award-winning insulated hot cups will be made available to consumers at select Bed Bath & Beyond stores and at Bed Bath & Beyond.com. For the first time ever, a wide range of consumers will be able to easily incorporate environmentally friendly, compostable products into their lives. The insulated cups is the first in the family of Repurpose® products to be made available for retail sales. The cups will be available in packs of 12 with 12 matching compostable lids in 12 oz sizes for $4.99 and next year in 16 oz sizes as well.

As a green company Repurpose’s motto is Reuse First, Repurpose Second so the company is launching the product with the Repurpose This! Campaign in association with SHFT.com. This social movement campaign will encourage people to go to the company’s facebook page and post photos and videos of everyday (and not so everyday) items that people have found a new use for, like taking an old light fixture and transforming it into a strawberry planter, or turning scrap paper into lovely, ornate wallpaper – projects as simple or complex as people are willing to be. The Repurpose This! Campaign started November 1st and will last 90 days (the time it takes one cup to compost). At the end of the 90 days SHFT.com will choose the most innovative and interesting finalist and then a vote will take place on SHFT.com with the winner receiving an iPad 2. In addition, each 90 hours of the campaign, guest curators, celeb and media alike, like Fitz & The Tantrums and DJ Flula, will select winners to receive prizes like a year’s supply of cups, concert tickets, other cool prizes, and even a chance to star in the next Repurpose® campaign video. www.facebook.com/repurpose

The technology behind the Repurpose® insulated hot cup keeps hot beverages warmer longer, and prevents heat from escaping the cup while protecting the user from burning their hands without the use of sleeves, “jackets” or double-cupping! Traditional insulated cups are made by adding additional layers of paper, whereas the Repurpose® insulated hot cup does the same, better, with our patented insulation material on a single wall cup.

Furthermore, its manufacturing uses 65% less CO2 than a traditional cup to produce, and can be composted in 90 days, offering the greenest possible alternative to Styrofoam and all other non-compostable insulated cups. “We are thrilled to be able to offer consumers the green alternative they deserve and have been looking for,” said Lauren Gropper, Chief Executive Officer of Repurpose Compostables. “We are continually striving to bring the greenest possible products to the market and this is an exciting first in what will be a line of compostable alternatives from Repurpose®.”

Up until now the Repurpose® Insulated Cup has been sold to the food service industry as part of the company’s full line of compostable products. The cup won First Prize in Sustainability at The Specialty Coffee Association of America annual show in Houston this year as well as Most Innovative New Product at the Coffee Fest show in Chicago. Now the award-winning cup will be available to everyone.

About Compostables:

Unbeknownst to many consumers, traditional cups are made from petroleum lining which makes them impossible to recycle. Repurpose® products break down into carbon dioxide, water and biomass in a commercial compost setting in 90 days or less. The compost material from our products is then used to grow more plants creating a complete cradle-to-cradle setting when used optimally. If not composted, Repurpose® products are still non-toxic and do not leach oil into consumer’s beverages.

About Repurpose:

Repurpose products are made from plants, not petroleum, using Ingeo™ resin and meet ASTM 6400 compostability standards. Founded in 2009, Repurpose® Compostables offers a line of high quality, compostable food service products for businesses and consumers with a focus on premium and innovative products that reinvent the way people look at food service. Repurpose® also offers custom products solutions in every category. Our mission is to educate the public about the problems of continuing to use petroleum-based plastic products while offering renewable, plant-based, compostable alternatives. Additionally, Repurpose® works with businesses, municipalities, and individuals to retrofit any traditionally plastic-based product with a bioplastic alternative at competitive prices. Find out more at www.repurposecompostables.com.

About SHFT.com:

SHFT is a new media platform, offering original video series, curated shopping, and a host of resources that speak to a modern, inspirational, eco-conscious lifestyle. Actor/Filmmaker Adrian Grenier and Film Producer Peter Glatzer founded SHFT after creating the TV show “ALTER ECO” for Discovery’s Planet Green. The duo decided to build a platform that uses media to curate the myriad sustainable choices now available to us and to highlight the cultural shift taking place. SHFT is made possible through founding partnerships with Virgin America, Stonyfield Farm, Marvell semiconductor, and Ford. For more information www.shft.com.

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