Opportunities could open up for German manufacturers in confectionery, low-calorie soft drinks, snacks market now that EU has approved natural sweetener stevia

LOS ANGELES , December 9, 2011 () – A German investment group said that opportunities could open up for the nation’s manufacturers in the confectionary, low-calorie soft drinks and snacks market now that the European Union has approved the natural sweetener stevia, ConfectionaryNews.com reported Dec. 9.

The group, Germany Trade & Invest (GTAI), made the comments as German consumers are turning health conscious and are looking to confectionary products that are low in sugar and organic.

GTAI analyst Daniel Lindel said that low-sugar, fair-trade, organic and sustainable products are on the rise in Germany. For example, he said, fair trade sales for cocoa are up 25%.

The primary source of this article is ConfectionaryNews.com, Montpellier, France, on Dec. 9, 2011.

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