Amcor develops flexible packaging for Sainsbury's fresh produce that allows consumers to see, touch, smell quality of goods

MELBOURNE, Australia , November 28, 2011 (press release) – "This is exactly what happened with Sainsbury's: they challenged us to develop an innovative new packaging format for their fresh produce that would withstand the existing distribution and supply-chain processes, and at the same time enhance the consumers' experience".

The point of difference requested by Sainsbury's was to create a packaging experience. "They wanted to offer the look and feel of a more traditional greengrocer packaging solution allowing consumers to see, touch and smell the quality of the Sainsbury's Fresh Produce".

Amcor Flexibles Fresh Produce team based in Amcor Flexibles Ledbury in the UK, worked very closely with Sainsbury's selected customer base, machinery manufacturers and film suppliers in order to develop a unique combination of flexible surface printed film and net, which would run on existing film packing lines.

Outstanding results have been achieved since the launch of the new format in June which have helped drive sales and the look of the entire category in a very competitive environment.

"The attention to detail from the team at Amcor Flexibles has been a key part of the smooth introduction of the new format, and the success of the new format and design can be seen by the positive feedback we have received from our customers," said Stuart Lendrum, Head of Packaging and Design at Sainsbury's.

Following this commercial success, the much coveted UK Packaging Awards 2011 results were announced on 16th November. Sainsbury's and Amcor Flexibles Fresh packaging innovation 'Taste the Difference' apple pack was awarded with FIRST PRIZE in the 'Flexible Pack of the Year' category! Sainsbury's and Amcor Flexibles also received a 'highly commended' for the netting and film 'Taste the Difference' potato solution.
About Amcor Flexibles Europe & Americas

With 70 plants in 23 countries, Amcor Flexibles Europe & Americas, a division of Amcor, is a market leader and the world's largest supplier of flexible packaging. We deliver innovative packaging solutions and provide enhanced quality products for the food, beverage, pharma, personal care, medical and industrial markets. Its award winning approach towards sustainability makes Amcor Flexibles Europe & Americas the preferred partner for customers looking for responsible packaging solutions. For more information visit
About Amcor

Amcor Limited is a global leader in responsible packaging solutions, employing more than 33,000 people worldwide, operating in 42 countries across 300 sites. Amcor supplies a broad range of plastic (rigid and flexible), fibre, metal and glass packaging solutions to enhance the products consumers use in everyday life. Amcor also provides packaging-related services that help customers succeed through collaboration and innovation driven by art and science. Amcor is headquartered in Melbourne, Australia and is listed on the Australian Securities Exchange. For more information visit

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