Jersey Mike's Subs signs agreement with PepsiCo to retain exclusive beverage pouring rights in its 500 locations across 30 states

MANASQUAN, New Jersey , November 17, 2011 (press release) – Jersey Mike's Subs announced it has signed an agreement with PepsiCo to retain exclusive beverage pouring rights in its 500 locations across 30 states. This multi-year partnership encompasses PepsiCo's comprehensive beverage portfolio including carbonated soft drinks such as Pepsi, Diet Pepsi and Mountain Dew, as well as Lipton iced teas, Aquafina, SoBe, and Gatorade products. The sub sandwich chain also features PepsiCo's food portfolio, carrying a wide array of Frito-Lay snacks.

"I grew up enjoying Pepsi products," said Peter Cancro, founder and CEO of Jersey Mike's Subs. "We have a great partnership. The Pepsi team has consistently demonstrated a commitment to Jersey Mike's by developing customized field support for our franchisees and delivering powerful insights that help us better understand the marketplace and our competitors. This support gives our business a distinct competitive advantage, and will continue to make Pepsi an important partner as our franchise system grows."

"We're excited to expand our partnership with Jersey Mike's Subs," said Stacy Reichert, chief customer officer of PepsiCo's Foodservice division. "Its mission of delivering top quality sandwiches while giving back to local communities directly aligns with PepsiCo's Performance with Purpose commitment to deliver sustainable growth while supporting and investing in areas where we work and do business. We're proud to have Jersey Mike's as a partner, and look forward to helping to grow their business."

The history of the Jersey Mike's is one of entrepreneurship and giving back. Peter Cancro started the company at age 17, before he was even legally able to slice a sub. Today, Jersey Mike's has more than 500 locations open and in-development nationwide. The company remains committed to making a difference in the communities it serves. Last May, Jersey Mike's Subs went "pink," kicking off a six-month fundraiser, "Mike's Way to a Cure®," which raised one million dollars to benefit Susan G. Komen for the Cure® cancer research efforts. Another nationwide fundraiser in March 2011, "Month of Giving," raised more than $600,000 for 66 local charities.

Jersey Mike's 500 locations and substantial growth plans will provide even more consumers with PepsiCo fountain and packaged products.

About Jersey Mike's Subs

Jersey Mike's, a sub sandwich franchise with more than 500 stores open and under development nationwide, has a long history of community involvement and support. Started at the Jersey Shore in 1956, Jersey Mike's serves authentic East Coast-style subs on fresh baked bread – the same recipe it started with 55 years ago. The company's mission is to bring its customers the highest quality, freshest made sub in the industry and give back to the communities in which it operates. A store locator and franchise information for Jersey Mike's can be found at

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit

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