Heinz promising free bottle of its new balsamic vinegar ketchup to anybody who tried to buy it during failed product launch on Facebook
November 15, 2011
– The Pittsburgh-based H.J. Heinz Co. is promising a free bottle of its new balsamic vinegar ketchup to anybody who tried to buy it during a failed product launch on the Facebook social networking website.
Monday was the first time Heinz sold a U.S. product through its Facebook page. But an unspecified glitch kept customers from buying the new ketchup until about 9 p.m. Heinz has sold products through Facebook in the United Kingdom before.
The Pittsburgh Post-Gazette newspaper (http://bit.ly/vxFPWX ) reported Tuesday that Heinz will ship a free bottle of the balsamic ketchup to those who posted on the Facebook page when it wasn't working.
Heinz also will send an additional free bottle to anyone placing a Facebook order for the ketchup Tuesday.
The new ketchup hits stores in December.
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