Discount website Groupon is seeking to attract a larger portion of the holiday market this year after its IPO earlier this month, plans to target a total of 41 cities in Canada, U. S. with more focus on bigger-ticket deals

Allison Oesterle

LOS ANGELES , November 14, 2011 (Industry Intelligence) – Discount website Groupon, Inc. is trying to attract a larger portion of the holiday market this year in the wake of its IPO in early November, Yahoo Finance reported on Nov. 13.

According to the article, Groupon plans to target a total of 41 cities in Canada and the United States, including major metropolises such as Dallas, Los Angeles and New York.

Instead of focusing on smaller deals like it did last year, this year Groupon intends to offer a variety of bigger-ticket ticket items via its “Epic Deals,” which are slated to start on Nov. 15. In another change from last year, Groupon’s holiday offers will show the service’s value on vouchers sold through its site instead of the purchase price

Yahoo Finance reports that a strong performance during the holiday season could help bolster Groupon’s shares during the crucial first months following its IPO.

The primary source of this article is Yahoo Finance, London, on Nov. 13, 2011.

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