RPC Group develops promotional cup for Nestlé Professional Romania to boost vending machine sales; cups feature lottery game code to enter via SMS; company reports market success, plans to run two campaigns
November 11, 2011
– A promotional cup from RPC Tedeco-Gizeh which has boosted the drinks vending business of Nestlé in Romania is set to be used in further campaigns across eastern Europe.
RPC Tedeco-Gizeh Kajárpéc was asked by Nestlé Professional Romania to develop a promotional concept, in order to boost their vending business by selling more beverages to consumers through vending machines.
Several options were reviewed before the decision was taken to mark all vending cups individually, in order to run a lottery game on vending machines.
Kajárpéc invested in specific ink jet printer equipment in order to print the seven-digit incremental code unique to each individual cup.
Nestlé estimates that, as a result, between 60-70 per cent of consumers have entered the promotion by SMS text message.
Rares Serban, Channel Manager for Nestlé Professional Romania said. "The promotional cups have had a fantastic success on the Romanian market.
"Nestlé Professional had originally planned one campaign in a year, but have now decided to run two campaigns in 2011.”
Nestlé Professional has now also expressed its intention to organise similar campaign in other East European countries, using the cups manufactured in Kajárpéc.