U.K.-based Ravenwood Packaging predicts linerless labels will become more mainstream in wake of Brazilian legislation that requires liner waste to be recycled

Philip Goldsmith

LOS ANGELES , November 8, 2011 (Industry Intelligence) – In the wake of tough Brazilian legislation which mandates that liner waste must be recycled instead of being incinerated or placed in a landfill, Bury, England-based Ravenwood Packaging Ltd. predicts that linerless labels will become more mainstream globally, Labels & Labeling reported Nov. 1.

Instead of developing new recycling systems in order to deal with liner waste, Ravenwood suggests that manufacturers and retailers abandon using liners altogether in the interests of sustainability and to save on packaging costs. The British packaging firm already supplies linerless labels to leading supermarket chains Carrefour SA and Wal-Mart Stores Inc. in Brazil, according to Ravenwood Managing Director Paul Beamish.

The company believes the markets for linerless labels and their applicators will continue to grow rapidly as environmental legislation increases around the world.

Ravenwood already supplies a wide range of markets in the U.K., including fresh produce, packaged food and personal products, and it reports increasing business in the U.S. food sector, according to Labels & Labeling.

Ravenwood operates 11 coaters making linerless labels at facilities in Europe, Australia and the U.S., the publication reported.

The primary source of this article is Labels & Labeling, Butterwick, England, on Nov. 1, 2011.

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