More retailers employing mobile strategies, such as apps and m-commerce websites, as smartphones and tablets take on greater role shaping shoppers' behavior

Yohana Valdez

Yohana Valdez

Los Angeles , November 7, 2011 () – Retailers like HSN Inc., which hosts TV shopping shows, are making the most of mobile strategies, as smartphones and tablets take on a greater role shaping shoppers’ behavior, Internet Retailer reported Nov. 1.

Recognizing that consumers are relying on their smartphones and tablets for customer reviews and additional images while they browse on TV, the Home Shopping Network has turned its attention to mobile commerce. An m-commerce website, 2-D bar codes, apps for smartphones and tablets, and a text messaging service figure among HSN’s mobile arsenal.

Retailers have reason to implement mobile strategies. As of July, mobile traffic from smartphones was at 4.5% and from tablets at 1.5%, and in some cases up to 15%, according to comScore Inc., a web measurement company.

The primary source of this article is Internet Retailer, Chicago, Illinois, on Nov. 1, 2011.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

Share:

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. But in order to comply with your preferences, we'll have to use just one tiny cookie so that you're not asked to make this choice again.