More retailers employing mobile strategies, such as apps and m-commerce websites, as smartphones and tablets take on greater role shaping shoppers' behavior

Yohana Valdez

Los Angeles , November 7, 2011 (Industry Intelligence) – Retailers like HSN Inc., which hosts TV shopping shows, are making the most of mobile strategies, as smartphones and tablets take on a greater role shaping shoppers’ behavior, Internet Retailer reported Nov. 1.

Recognizing that consumers are relying on their smartphones and tablets for customer reviews and additional images while they browse on TV, the Home Shopping Network has turned its attention to mobile commerce. An m-commerce website, 2-D bar codes, apps for smartphones and tablets, and a text messaging service figure among HSN’s mobile arsenal.

Retailers have reason to implement mobile strategies. As of July, mobile traffic from smartphones was at 4.5% and from tablets at 1.5%, and in some cases up to 15%, according to comScore Inc., a web measurement company.

The primary source of this article is Internet Retailer, Chicago, Illinois, on Nov. 1, 2011.

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