British supermarket chain Asda awards Sun Branding Solutions and Imagenet a two-year, multimillion pound artwork and repro contract

Philip Goldsmith

LOS ANGELES , November 3, 2011 (Industry Intelligence) – After a tender process involving 15 firms, British supermarket chain Asda Stores Ltd. has awarded a two-year, multimillion pound artwork and repro contract to Sun Branding Solutions Ltd. and Paragon Print & Packaging Ltd., Packaging News reported on Nov. 3.

According to the publication, Sun Branding was awarded approximately two-thirds the work, covering 5,700 stock-keeping units including baby products, frozen foods and household products. Imagenet Solutions Ltd., a division of Paragon that deals with labels and flexibles, was awarded the remainder of the contract, covering categories including meat, fish and produce.

The tendering process followed Asda’s introduction of its “Chosen by You” food label and it was the first time in 17 years that the company’s entire artwork and repro contract was up for grabs, Packaging News reported.

The primary source for this article is Packaging News, London, England on Nov. 3, 2011.

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