New York Times' total average print, digital circulation for six months ended Sept. 30 at 1,150,589 for Monday-Friday, 1,645,152 for Sunday, marking first Audit Bureau of Circulation reporting period that captures paid digital subscribers
November 1, 2011
– For the six-month period ending September 30, 2011, The New York Times saw strong overall circulation according to the just released Audit Bureau of Circulations (ABC) report. Total average circulation, which includes total print and total digital, was 1,150,589 for Monday-Friday and 1,645,152 for Sunday. The New York Times began offering paid digital subscription packages in the U.S. on March 28, 2011 and this ABC reporting period is the first that captures these new digital subscribers.
According to ABC, The New York Times's total print circulation for Monday-Friday was 770,586, and total Sunday print circulation was 1,273,219. The New York Times remains the most highly circulated Sunday newspaper in the United States. In addition, The Times saw Sunday print home delivery circulation of 992,383, an increase of 0.2% year-over-year. This marks the first increase in print home delivery circulation in five years.
For the six-month period ending September 30, 2011, total average digital circulation for Monday-Friday was 380,003 and for Sunday, it was 371,933. This category of circulation includes all new paid and verified digital subscription packages, as well as paid subscriptions to replica editions and e-readers including Amazon's Kindle and the Barnes & Noble NOOK.
Scott Heekin-Canedy, president and general manager, The New York Times, said, "We believe this statement illustrates the true strength of The New York Times brand. In addition to the strong start we have made with our paid digital subscriptions, we are delighted to see an improvement in home-delivery circulation trends following the launch of the digital subscription plans."
All home-delivery subscribers receive free digital access as a benefit of their subscription.
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