Pernod Ricard planning to launch blend of rum and tequila under its Malibu brand next year
October 31, 2011
– Pernod Ricard SA is planning to launch next year a blend of rum and tequila under its Malibu brand, Dow Jones Newswires reported Oct. 28.
Pernod is hoping that the move will spearhead a new category for the spirits and wine company. Pernod Ricard currently sells more than 3 million cases a year of Malibu coconut rum in various flavors. The latest brand comes amid a popular industry trend of blending alcohol brands and flavors.
Pernod Ricard intends to internationally ship Malibu Red in February and have the product available on retail shelves by March.
The primary source of this article is Dow Jones Newswires, New York, New York, on Oct. 28, 2011.