Avon launches latest fragrance for women, Step Into Sexy, available in November, exclusively through Avon, for US$28

NEW YORK , October 20, 2011 (press release) – Last night, supermodel, activist and Avon spokesperson Christy Turlington Burns stepped out to celebrate the launch of Avon’s latest fragrance, Step Into Sexy. At the event Avon announced a $10,000 donation to Christy Turlington Burns’s charity, Every Mother Counts.

“At Avon, beauty means finding a great new fragrance like Step Into Sexy, but it also means championing economic empowerment and improving the lives of women around the world,” says Lily Destefano, Avon’s Vice President of Marketing, North America Beauty. “It’s very special to work with someone like Christy who shares our Avon values.”

About Step Into Sexy
The Scent: An Oriental Floral, this is a fragrance for the woman who aspires to be her most sensual self.

The Face: Effortlessly beautiful and subtly sexy, Christy Turlington Burns is the glamorous face of the Step Into Sexy… fragrance. With her timeless look and classic appeal, Christy Turlington Burns embodies the transformative allure of the new fragrance. A dedicated advocate for women’s health, Turlington Burns shares Avon’s values and longstanding commitment to improving the lives of women on a global level.

Step Into Sexy Eau de Parfum (1.7 fl oz) is available November 2011 for $28.00 exclusively through Avon Representatives. To locate an Avon Representative, call 1-800-FOR-AVON, or visit www.avon.com.

About Avon
Avon, the company for women, is a leading global beauty company, with over $10 billion in annual revenue. As the world’s largest direct seller, Avon markets to women in more than 100 countries through over 5.5 million independent Avon Sales Representatives. Avon’s product line includes beauty products, fashion jewelry and apparel, and features such well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and Mark. Learn more about Avon and its products at www.avoncompany.com.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.