McDonald's launching its own TV channel in its restaurants, will customize programming to specific communities around individual locations

Nevin Barich

LOS ANGELES , October 17, 2011 (Industry Intelligence) – McDonald’s is launching its own television channel, a digital network of exclusive original content targeted at dine-in customers, The Los Angeles Times reported Oct. 17.

The programming will be customized to specific communities around the individual restaurants. It will include local news and entertainment features.

McDonald's is the latest in a growing number of corporations and institutions that are reaching out to consumers via their own networks. It is being rolled out slowly over the next few months and will soon be running in 800 of its restaurants in Southern and Central California.

The venture, which has already been tested in L.A., San Diego and Las Vegas, is expected to reach 18 million to 20 million people a month.

The primary source of this article is The Los Angeles Times, Los Angeles, California, on Oct. 17, 2011.

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