MeadWestvaco Senior Director of Shopper Ready Packaging to discuss shopper-ready packaging's need for balance between retailers, brand owners at Pira Packaging Summit in Nice, France, on Oct. 4
October 3, 2011
– MeadWestvaco Corporation’s (NYSE: MWV) David Hayslette, director, Shopper Ready Packaging, will speak at the Pira Packaging Summit in Nice, France at the Sophia Country Club in Antibes. His presentation, “Shopper Ready Packaging: A Balanced Approach,” will take place at 11:30 a.m. CEST, on Tuesday, October 4, 2011.
Mr. Hayslette’s presentation will discuss the unique balance needed between retailers and brand owners in order to deliver the most effective shopper ready packaging systems. Mr. Hayslette will lend his expertise into developing solutions that create better experience for the shopper, retailer, and brand owner.
MWV helps global food brands assess changing market dynamics to stay ahead of trends, while growing their business and building their brands. MWV innovations in food packaging span the grocery aisle, from center grocery to chilled and frozen foods, bakery and pet care.
Mr. Hayslette has been with MWV since 2006 and leads MWV’s ground breaking new portfolio of shopper ready packaging solutions called CaptivateTM. The Captivate family of shopper- ready packaging systems is currently available for products across a wide range of categories. Each cartridge provides a 200% to 300% larger billboard for the brand to showcase its product, as opposed to the small label space on stacked cans, making it easier for shoppers to readily identify and access the product they’re looking for. Retailers benefit from higher labor productivity as Captivate maximizes shelf space while reducing the number of man-hours required to maintain store shelves.
MeadWestvaco Corporation (NYSE: MWV), provides packaging solutions to many of the world’s most-admired brands in the healthcare, beauty and personal care, food, beverage, home and garden, and tobacco industries. The company's businesses also include Consumer & Office Products, Specialty Chemicals, and the Community Development and Land Management Group, which sustainably manages the company’s land holdings to support its operations, and to provide for
conservation, recreation and development opportunities. With 17,500 employees worldwide, MWV operates in 30 countries and serves customers in more than 100 nations. MWV manages all of its forestlands in accordance with internationally recognized forest certification standards, and has been named to the Dow Jones Sustainability World Index for eight consecutive years. For more information, please visit www.mwv.com.