Henkel's laundry enhancer Purex Crystals receives Outstanding Achievement Award from Consumer Goods Technology magazine for most innovative product

LOS ANGELES , September 29, 2011 () – Consumer Goods Technology (CGT) magazine gave Henkel the Outstanding Achievement Award for the most innovative product launched in 2010/2011 for its laundry enhancer Purex Crystals, the Household and Personal Products Industry (HAPPI) reported Sept. 29.

The Purex Crystals are distinguished for the weeks-long freshness they give to laundry as well as their easy-use. They are made up of 92% of natural ingredients.

The award was given at this year’s Consumer Goods Growth & Innovation Forum in Miami, Florida, which ran from Sept. 21-23.

The primary source of this article is the Household and Personal Products Industry (HAPPI), Ramsey, New Jersey, on Sept. 29, 2011.


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