Henkel's laundry enhancer Purex Crystals receives Outstanding Achievement Award from Consumer Goods Technology magazine for most innovative product

LOS ANGELES , September 29, 2011 () – Consumer Goods Technology (CGT) magazine gave Henkel the Outstanding Achievement Award for the most innovative product launched in 2010/2011 for its laundry enhancer Purex Crystals, the Household and Personal Products Industry (HAPPI) reported Sept. 29.

The Purex Crystals are distinguished for the weeks-long freshness they give to laundry as well as their easy-use. They are made up of 92% of natural ingredients.

The award was given at this year’s Consumer Goods Growth & Innovation Forum in Miami, Florida, which ran from Sept. 21-23.

The primary source of this article is the Household and Personal Products Industry (HAPPI), Ramsey, New Jersey, on Sept. 29, 2011.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.