Ouidad launches new climate control defrizzing shampoo, conditioner, recognizes frizz is not just a summer hair issue

Michelle Rivera

NEW YORK , September 22, 2011 (press release) – If you think that the fall season means frizz free hair, think again and introduce your strands to the New Ouidad Climate Control Defrizzing Shampoo and Conditioner. The newest additions to the Ouidad brand recognize that frizz is not just a summer hair issue, but a year round problem. Inspired by the bestselling Climate Control Heat and Humidity Gel and recognized by women everywhere as the final word in frizz fighting technology, this dynamic duo is sure to create frizz free curls.

Following the tradition of curl care innovation she started in 1984, Ouidad, the Queen of Curl, continues to formulate products that improve and maintain superior curly hair condition. Founded on the knowledge that the key to healthy curls is hydration and moisture without heavy oils, her entire line features deeply nourishing products that deliver lightweight bounce and healthy shine. NEW Climate Control Defrizzing Shampoo and Conditioner contain Ouidad's exclusive Humidity Shield Complex which, by combining a unique blend of moisturizers that encapsulate the hair shaft, acts as a protective barrier against heat, humidity and other environmental factors.

Ouidad's Climate Control Defrizzing Shampoo has gentle cleansing agents, naturally derived from coconut and glucose, which mildly yet thoroughly cleanses the scalp of sebum, allowing the hair follicles to breathe. This sulfate-free shampoo was developed specifically for customers seeking an alternative to sulfates. Climate Control Defrizzing Conditioner defies even the highest humidity, simultaneously detangling and defrizzing curls while promoting softness and shine. Blended amino acids penetrate the hair shaft and infuse strands with hydration, leaving curls smooth and manageable with superior frizz control and color protection. These new products are great for anyone blessed with curly hair, but are primarily designed for people whose primary issue is to control and manage frizz. Frizz is more prevalent with tight curls, dehydrated curls, kinky curls, and over-processed hair so the new duo is specifically recommended for these types of curls.

NEW Climate Control Defrizzing Shampoo and Conditioner work best when used in combination with Ouidad's award winning Climate Control Gel. These three products work in harmony to nourish hair from root to tip, providing the ultimate in frizz protection and delivering smooth, shiny curls that last from day to night – season to season.

Climate Control Defrizzing Shampoo

* An extremely gentle shampoo for normal or chemically treated hair that protects curls and maintains color without stressing the hair
* Sulfate-free formula cleanses hair without stripping hair of its natural oils
* Contains Panthenol (ProVitamin B5) for added moisture
* Shea Butter, Ceramide 2, Glycerin, and Sodium Hyaluronate (Ouidad's Humidity Shield Complex) provide a residual layer of microspheres that remain attached to the hair for longer lasting benefits; the complex also helps balance hair's humidity resistance and control frizz
* Long lasting protection from frizz and flyaways
* $18 for 8.5 oz and $8 for 2.5 oz

Climate Control Defrizzing Conditioner

* A luxurious, sulfate free conditioner that hydrates and nourishes dry, thirsty curls
* Safe for color treated, permed, and straightened curls
* Rich Amino Acids penetrate the hair shaft and infuse strands with the hydration necessary for well-defined curl formation and smoothness
* Shea Butter, Ceramide 2, Glycerin, and Sodium Hyaluronate (Ouidad's Humidity Shield Complex) provide a residual layer of microspheres that remain attached to the hair for longer lasting benefits; the complex also helps balance hair's humidity resistance and control frizz
* Wheat Amino Acids help condition and repair
* $20 for 8.5 oz and $8 for 2.5 oz

Ouidad products are available at Ouidad.com, Ouidad certified salons nationwide and Sephora.

About Ouidad

After years of working with curly hair in her exclusive salons, Ouidad developed a line of products specifically formulated for the unique needs of curly hair. Ouidad products deliver a lifetime of gorgeous curls by focusing on the building blocks of healthy hair, not just on the aesthetic, short-term effects. Ouidad products contain heavy oils or ingredients that can weigh hair down. All Ouidad products are gentle, deeply moisturizing and are guaranteed to help get hair into its healthiest condition. The formulations are lightweight and water soluble leaving hair free of residue or product build up.

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