Cloth diapering business snapping up new customers after touting money-saving, eco-friendly benefits; new book on cloth diapering due in October named Mom's Choice Gold Award winner

OMAHA, Nebraska , August 29, 2011 (press release) – New parents are changing to cloth diapers after learning the money-saving and eco-friendly benefits. A new book on cloth diapering due out in October has just been named a Mom's Choice Gold Award winner.

Further evidence of the impact of cloth diapering, Inc. Magazine announced yesterday that the manufacturer of GroVia brand cloth diapers is one of its 500 Fastest Growing Private Companies.

"Once moms see how easy it is to use cloth diapers for most of their diapering needs, they quickly realize it's not what they originally thought," says Kelly Wels, cloth diaper advocate and author of the new book Changing Diapers: The Hip Mom's Guide to Modern Cloth Diapering.

The business of cloth diapering is snapping up new customers through innovative marketing strategies on social media, blogs and online marketing tools. "Many new parents do extensive research prior to making the decision to use cloth. During these economic times, some feel more secure in having the one-time investment of cloth diapers rather than ongoing expenses of disposables," says Wels. "And entrepreneurs who want to make a business of it are operating successful companies serving local and global markets and everything in between."

The Natural Baby Company, manufacturer of the GroVia brand, released this statement: "The Natural Baby Company debuted this morning at number 457 on Inc.'s list -- proving what we've all known for so long, that cloth diapers and natural parenting products are not only making a huge impact on our environment and the health of our children, but these products encompass an influential part of the U.S. economy as well."

"People think that cloth diapers are making a comeback," says Wels, "but the bottom line is they never really went away, cloth diapers have evolved and so have the reasons parents choose them."

You can Preorder Changing Diapers at, (ISBN: 978-0-9835622-1-4, $17.95, Publication Date: October 1, 2011). The book will be available at bookstores, as well as specialty and online retailers.

The Mom's Choice Awards® program recognizes individuals for creating quality family friendly media, products and services.

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