Oriflame Cosmetics Chairman Robert af Jochnick acquires 80,000 shares, amounting to 3,141,519 shares, or about 5.5% of votes, capital in Oriflame Cosmetics

MALMÖ, Sweden , August 23, 2011 (press release) – Regulatory News:

Robert af Jochnick (Oriflame's Chairman) has acquired 80,000 shares in Oriflame Cosmetics S.A. (STO:ORISDB) The holding of Robert af Jochnick thereafter amounts to 3,141,519 shares, corresponding to approximately 5.5 per cent of the votes and capital in Oriflame Cosmetics S.A.

Oriflame Cosmetics is an international beauty company selling direct. The company began operations in 1967 in Sweden and has today a presence in over 60 countries worldwide. Oriflame offers a wide portfolio of Swedish, natural, innovative, quality beauty products at affordable prices. To-date Oriflame has over 3.5 million consultants worldwide with annual sales of €1.5 billion. Oriflame offers the leading business opportunity for people who want to start making money the same day they join and then grow into a leadership role and fulfil their personal dreams and ambitions. Oriflame is listed on NASDAQ OMX Stockholm since 2004.

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