Utah-based homebuilder Woodside Homes to expand operations throughout key markets in Texas; San Antonio's housing market primed for expansion, president says

SAN ANTONIO, Texas , August 3, 2011 (press release) – Alan Gresham, the newly-named president of Woodside Homes, Texas, says that San Antonio's housing market is primed for expansion with positive energy and momentum as home sales slowly rise and interest rates continue at historically low levels.

"We're most fortunate that San Antonio can lay claim to a supportive economic climate overall," Gresham says, "and that there are still ideal locations -- if you know how to identify them -- available for the right kind of real estate."

The opportunity lies in an ability to uncover those locations and couple with the right product, answering the demands of today's homebuyers. The builder that can make this happen is steadied by an acute understanding of the nuances that exist in today's housing market, coupled with a rich perspective of home buyer niches.

It's exactly that broad market knowledge and insight that made Gresham an obvious choice to lead Woodside Homes as it begins a critical push in redefining its San Antonio and Texas markets, according to the Salt Lake City, Utah, based home builder's chief executive officer, Joel Shine.

In his new role as president of Woodside Homes' Texas work, Gresham will apply his experience gained during his 17-year tenure with Dallas-based Highland Homes.

"We are very pleased to have Alan sharing his perspective and talents with Woodside Homes, as we move forward, building a new homebuilding model that will help us align our vision and the inherent strength in our team," says Shine.

During Gresham's tenure with Highland Homes, the company grew to be the 5th largest company, building more than 25,000 homes throughout the state. Named one of the Best Companies to work for in Texas, this year, they were named People's Choice Builder of the Year by the Greater Dallas Home Builder's Association.

"My tenure with Highland Homes was rich with opportunity and the lessons learned will affect the development of an increasingly nimble business model, while insuring buyer expectations are met," Gresham says.

His intent is to re-energize Woodside's "Design, Build, Live" platform first through a strong focus on the San Antonio marketplace and is invigorated by the fact the Woodside Homes team has the talent, resources and support to execute their mission, focusing on the details that will make a difference.

"San Antonio has a very price sensitive market," he says. "We know we build homes that meet buyers' needs for value and style. Today, we are developing a broader array of distinct design choices that will enhance the value level we offer at each new home community," Gresham says. "Our intent is to provide an authentic sense of luxury in every home, offering lasting value to every buyer, literally demonstrating how our homes and communities are 'better by design.'"

A close focus on the San Antonio market, Gresham adds, will give Woodside Homes the foundation needed for expanding Woodside Homes' operations throughout key Texas markets, each of which presents "very unique opportunities."

The Utah builder has long been recognized as one of the West's most forward-thinking and innovative companies in its emphasis on high energy-efficiency coupled with design that helps families define their lifestyle.

Currently, Woodside Homes has seven communities in Texas, all in San Antonio. Additional information about Woodside Homes Texas' communities can be found at www.woodside-homes.com/sanantonio or by calling (210) 494-1941.

Woodside Homes was founded in 1977 with one simple objective in mind: build a home with lasting value, integrity and quality while providing excellent service. Today more than ever Woodside Homes realizes the importance of not only building quality homes with lasting value but also building trust and loyalty. The company's goal is not to just build homes for families, but to build homes for family generations. As one of America's top 25 homebuilders, Woodside Homes has constructed more than 25,000 new homes and is currently building in Arizona, California, Nevada, Texas and Utah.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.