More women in Australia choosing Brazilian Blowouts over other keratin hair treatments, according to Marc Azzi Hair Salon; salon averaging between 60-70 treatments per week

SYDNEY, Australia , July 25, 2011 (press release) – Movie star Nicole Kidman is having them, along with a growing list of Hollywood and Australian celebrities, and now, according to Marc Azzi Hair Salon, more and more everyday Australian woman are choosing to have Brazilian Blowouts over other keratin hair treatments.

In a recent interview on 60 Minutes, actor Nicole Kidman attributed her new straighter hair style to the Brazilian Blowout Keratin treatments she is having, a revelation that led to an instant spike in demand for the same treatments in Australia.

Sydney-based Marc Azzi Hair Salon, which offers Global Keratin treatments and Brazilian Blowout products under licence in Australia, is now averaging between 60-70 treatments per week, with demand growing from week to week as the word continues to spread.

"This is a revolutionary hair treatment that treats the follicle of the hair to remove all the frizz and fuzz, and by eliminating the need for hair straightening for three to four months it saves women literally an hour of hair styling every day," says salon owner Marc Azzi.

"It's now the most popular hair treatment in Australia. When ladies have a shower they dry their hair off, and then have to blow dry and iron it. After this treatment they just blast it with a dryer or towel dry it and that's it. It gets rid of all the frizz and the fuzz.

"Over 90 minutes, we wash their hair with a special cleanser, apply the keratin treatment and Brazilian Blowout product, blow dry and iron their hair. Ninety minutes of their time will give them months of heavenly hair."

Mr. Azzi says his salon is providing treatments to Australian celebrities, including media professionals, and over two years has provided more than 2,000 Brazilian Blowouts to people from all walks of life.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.