Carlsberg Bulgaria introduces Tuborg Premium lager to domestic market in 1-liter PET bottles; Bulgaria first country in southeastern Europe where company is marketing product

Alison Gallant

SOFIA, Bulgaria , July 18, 2011 (Sofia News Agency) – Carlsberg Bulgaria has brought its Tuborg Premium lager to market in Bulgaria in 1-litre polyethylene terephthalate bottles, Sofia News Agency reported July 18.

The new format, according to Carlsberg Bulgaria, is more sustainable than glass since it has a smaller carbon footprint, according to the article.

The PET bottles to be marketed in Bulgaria will be manufactured at Bulgaria’s Shumen brewery. Bulgaria is the first southeastern European country where the company has marketed the Tuborg 1-liter PET bottle.

The primary source of this article is Sofia News Agency, Sofia, Bulgaria, July 18, 2011.

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