Torraspapel participates in European print project Print Power to strengthen position of print media within multimedia world by highlighting efficiency, sustainability

BARCELONA, Spain , July 5, 2011 (press release) – The efficiency and sustainability of print media are the pillars of this Europe-wide campaign.

PRINT POWER is a pan-European project which, backed by companies representing the entire print value chain, seeks to strengthen the position of print media within the multimedia world, highlighting it as an efficient and sustainable medium as well as a highly effective tool in the marketing media mix.

Print media establishes a direct personal relationship with the reader: it literally places the brand and the product in the consumer's hands. Quality, reliability, prestige, creativity, emotion…all of these are attributes associated with paper.

With a central organization and working group in Brussels to define strategy and global content, PRINT POWER has also established national organizations for developing the campaign in each of the 11 participating European countries, including Spain.

Torraspapel, part of the Lecta Group, has been involved in the initiative from the start, taking an active role in its development and launch both at the European level and within the working group for Spain.

During 2011, PRINT POWER has carried out numerous actions in the Spanish market, including advertising and direct marketing campaigns, publishing a magazine, creating a Spanish version of the European website, and participating in key marketing and communications events.

For more information on the power of print media visit www.printpower.eu and the Sustainability section on this website.

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