Beverage cans face bright future on design innovations, sustainability benefits, industry trade group says; innovations include aromatics, inks that signal beverage temperature
July 6, 2011
– A host of innovations is likely to secure the future of beverage cans, according to Can Makers, an industry trade group, Packaging News reported July 1.
Can Makers released a white paper entitled “Total Innovation: the future in a can,” that outlined various industry innovations either in the works or that have been brought to market already. For instance, the whitepaper referenced research started in 2009 on cans that could emit aromatic scents.
In regard to design, the group noted that development of aluminum bottles indicated the arrival of an entirely different experience in design and drinking for consumers. Along those lines, tactile finishes, such as embossing, help highlight a can’s design details. The whitepaper cites a packaging design used by Heineken N.V. that has green dots on the can’s surface intended to simulate condensation.
Another innovation is the use of thermochromatic inks that change color to signal a beverage is at an ideal temperature for consumption.
The group also asserted that aluminum has the additional benefit of being “infinitely recyclable.” Furthermore, investments have helped lower the industry’s consumption of natural gas and use of electricity in the production process, the group asserted.
The primary source of this article is Packaging News, London, England, July 1, 2011.