Canada's Yellow Pages launches two mobile local search products for businesses, including extension of current placement advertising, advertising showcase within commonly searched categories
June 17, 2011
– With 30% of YellowPages.ca(TM) digital searches now stemming from mobile, the platform is proving to be a growing source of leads for businesses advertising with Yellow Pages Group (YPG).
Today, the company announced that it is introducing two new mobile local search products to its services, enabling businesses to reach consumers at the exact moment they are actively looking to locate goods and services, and ready to make a purchase.
The first product in the new YPG mobile offering is an extension of existing placement advertising products currently available on the YellowPages.ca website. It allows businesses to place themselves at the top of the list for any mobile search in which their services fit the results so users see their listing first.
The second product enables national businesses to showcase their brand in relevant commonly-searched categories such as restaurants, hardware, pharmacies and banks. Clicking on the featured logo will open up a page with more information, upcoming sales or promotions and links to the closest location of the given business.
"Our mobile search traffic is rapidly growing and these products are designed to help our advertisers capture more leads and generate new business from a segment that is seeing exponential growth in Canada," said Nicolas Gaudreau, Vice-President - Digital & Print Media, Acquisition & Retention at Yellow Pages Group. "As a company, we're leading the way in mobile business search and we continue to grow our offering in this area to best serve the businesses advertising with us."
The new products will be live in the YellowPages.ca mobile applications for iPhone(TM), BlackBerry(R) and mobile web in July. Consult www.yellowpages.ca/360 for more details
About Yellow Pages Group
Yellow Pages Group (YPG) is Canada's leading performance media and marketing solutions company. The Company serves approximately 370,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country's largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. CA:YLO -1.77% which owns and operates some of Canada's leading properties and publications including Yellow Pages(TM) directories, YellowPages.ca(TM), Canada411.ca(TM), LesPAC.com, and RedFlagDeals.com. The Yellow Media Inc. network of online properties reaches over 9.5 million unique visitors monthly. For more information: www.ypg.com .